Piñatex® is an innovative natural textile made from pineapple leaf fibre. The leaves are the byproduct of existing agriculture, and their use creates an additional income stream for farming communities. Piñatex® has a unique texture with a softly crumpled appearance and is strong, lightweight, breathable and pliable, which makes it perfectly suitable for the production of our unique straps. The material contains no animal products or toxic chemicals and it was certified by PETA as "PETA-Approved Vegan".


Piñatex® is made of fibre from the leaves of the pineapple plant. The long fibres are extracted through a process called decortication, which is done at the plantation by farming communities in the Phillipines. Once the leaves have been stripped of fibre the leftover biomass can be used as a nutrient-rich natural fertiliser or a biofuel, so nothing is wasted. The fibres then get degummed and undergo an industrial process to become a non-woven mesh, which forms the base of Piñatex®. The rolls of non-woven mesh are then transported to Spain for specialised finishing. This unique process is what gives Piñatex®its leather-like appearance, creating a textile that is soft and flexible, yet very durable.


Ananas Anam works to the values of a circular economy, combining research and innovation to enhance the well-being of the earth and its people through the entire life cycle of the product.

Piñatex® provides an additional income stream to pineapple farming communities. Ananas Adam currently works with farmers in the Philippines, and as they develop the will have the opportunity to work with other pineapple growing countries, supporting local economies and strengthening their exports.